Connecting People with Nature
D. White, Assistant Section Manager*
J. R. Cretney, Chief Executive
Marwell Wildlife
Hampshire, UK
Marwell Zoological Park is owned by the Marwell Preservation Trust Limited, a charity dedicated to the conservation of wildlife and other natural resources.
However, the charity has another side - that of an international conservation organisation working predominantly in Africa .
This duality has created a gap between how we are perceived and what we deliver, which has led us to examine what and who we are and how we can better realise our aspirations for the future.
The result is a new brand, a striking new creative style and name - Marwell Wildlife.
We are confident that this new name will enable us to:
More accurately describe the breadth and depth of what we do. As well as the animal kingdom our work encompasses the conservation of biological and other natural resources.
Better promote who we are. We employ many people overseas who are also part of the Marwell team, beyond the staff we employ at our park in Hampshire , UK .
Develop new income streams and reduce our reliance on gate admissions, which are weather dependent. A more strategic approach to fundraising under the new brand will bring us in line with other international conservation charities.
Showcase the challenges that affect our planet’s biodiversity and focus our charitable work in support of these issues.
Our new brand promise: Connecting people with nature, provides the inspiration for our new logo and this desire is at the heart of everything we do, both here in the county of Hampshire and overseas.
Marwell Wildlife will be launched at the start of April to coincide with the opening of our new African Valley , and new creative will be rolled out over the next 12 months.